Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...